Amazon bans more than 600 Chinese brands from using its platform for incentivizing reviews with gift cards

Amazon bans more than 600 Chinese brands from using its platform for incentivizing reviews with gift cards
Amazon bans more than 600 Chinese brands from using its platform for incentivizing reviews with gift cards

MADRID, 20 Sep. (Portaltic/EP) –

Amazon has prohibited the use of the platform more than 3,000 merchants and 600 brands of Chinese origin for repeatedly violating their policies on fake reviews and especially abusing reviews in exchange for gifts.

The technology company started a campaign in May with which it intended to identify and eliminate practices that violated your platform policies, such as the payment for favorable reviews, which already affected tens of thousands of Chinese merchants in July, according to the South China Morning Post.

In an interview with a state media, the vice president of Global Sales in Asia, Cindy Tai, indicated this Friday that this campaign is not directed specifically against China or any other country in particular, and that the closures that have occurred have not had a negative impact on the growth of Chinese merchants on Amazon.

The technology company has prohibited the use of its platform to some 600 brands in the Asian country and more than 3,000 merchants, as confirmed by a spokesperson to The Verge, after five months of investigation.

Affected brands and marketers deliberately violated the platform’s policies, with practices that allowed them to boost both reviews and ratings, for example, by handing out gift cards in exchange for favorable opinions.

The company indicates in its ‘Community Participation Guidelines’ that “any attempt to manipulate the content or functions of the Community, including contributing to false, misleading or inauthentic content is strictly prohibited“.

It also does not allow promotional content. And in this section, it indicates that it is forbidden to “create, modify or publish content in exchange for any type of compensation. (including free or discounted products) or on behalf of another person “.

 
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