Google prepares its own channel with free content for Chromecast

Google prepares its own channel with free content for Chromecast
Google prepares its own channel with free content for Chromecast

Google is negotiating with companies that own free content on the internet to create their own TV channel for users who buy a Chromecast.

In accordance with Protocol, The company has plans to add free TV channels to Google TV, the Android-based smart TV platform that powers Chromecast, as well as certain smart TVs from companies like Sony and TCL.

This type of channel, called FAST (free, ad-supported streaming television) have the appearance of traditional linear TV networks, with ad breaks and on-screen graphics.

It is expected that Google strike deals that will give the company wholesale access to dozens of free channels.

Google wants to wait until January

According to the report, this free channel could already be ready this spring, but the company is waiting to make the announcement at the CES 2022 event, early next year.

The owners of Chromecast They will likely be able to browse the channels through a dedicated live TV menu, which the company has so far only used to offer access to pay TV services such as its own YouTube TV subscription service.

On smart TVs, broadcast channels are expected to be featured alongside wireless programming that can be accessed with an antenna.

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