Its creators were Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University.
It first started as an iOS app. Although it began that year with only 100 registered users, by May 2012, the traffic of 25 images sent per second was reached. It was only released in November of that year for the Android operating system.
The creator of Facebook, Mark Zuckerberg, saw the great rise that this application achieved, and launched his own invention, called Poke that also had the purpose of sending photographs with a limited duration. However, Snapchat won the tug-of-war and this project saw its end two years later.
This led to Facebook wanting to buy the app for $ 3 billion in 2013. Google tried the same thing in 2016, although without success.
Shortly after this, all other platforms began to copy its story format, and it lost some of the force it had in its early years.
Still, by May 2017, Snapchat reached 166 million daily active users. It was there when he added the functionality of group stories to reinforce his social concept.
Also in 2017, the company that owns the service, Snap Inc, began trading on Wall Street and although it started with a rise of up to $ 24 per share, for 2018 it was worth $ 4 and 96 cents.
In recent years, various tools were added that made it much richer for users. Among them, the Live section to follow live events, geofilters, and the Snapcash service to send money to other people.
On September 1, 2011, the social network Snapchat was officially launched in the United States.
The story is also news. Radio Profile.
Screenplay by Lucas Boltrino. Voiceover by Pita Fortín.